Rose City

Jewelers / Gemologists

Family owned
since 1947

One Waverly Place
Madison, NJ 07940

Telephone: 973-377-2146

Hours of Operation

Tuesday - Thursday -10am to 5:00pm

Friday - 10-4, Saturday 10-3

closed Sundays and Mondays


Founded in 1947 by Joseph Falco, Sr. after returning from WWII as a Master Sargent and completing two years of Horology School for watchmaking.

The business thrived due to Mr. Falco’s warmth and professionalism and moved three times to their now present landmark Van Wagner/Falco Building on the central corner of Waverly & Main in the very heart of Madison’s Historic District.

Joseph, Sr. witnessed Madison grow…and with his fellow veterans, watched their children grow as well.  He saw the need for Madison to build baseball fields in the 50’s and a Community Pool in the 60’s.  Mr. Falco was one of Madison’s quiet leaders and grew to be known as one of Madison’s Favorite Sons.

Joseph Falco, Jr. joined his father in 1981 after receiving his Bachelor of Science degree in Marketing from the University of South Carolina and working in that field for several years.  Joseph, Jr. attended The Gemological Institute of America (GIA) in Manhattan and earned his Graduate Gemologist degree in residency before joining his father.  Mr. Falco, Jr. was one of the first Gemologists in Morris County and was in the very first group of Certified Gemologists Appraisers (CGA), awarded by the American Gem Society.  Mr. Falco later became a vital member of the AGS’s Appraisal Committee and member of the GIA Board.

Joseph Jr. traveled the world in search of rare gemstones for more than a decade.  His relationships in Africa, India, Thailand, Australia, and Columbia still persist today and allow Rose City Jewelers/Gemologists to purvey the rarest gemstones on earth…at the very best prices with no middle-man. 

Rose City Jewelers/Gemologists was one of the first custom designers to enter the world of CAD design.  Their early work in platinum coupled with CAD design allowed for the perfect piece for all, and at the highest of standards.

Joseph, Jr. --- Like his father, grew to revere Madison, but things began changing fast in the downtown and not always for the better.  He convinced the Mayor and Council to allow him to investigate the need for a Historic Preservation Commission in 1993 and after a year of work his Committee decided unanimously that the answer was yes!  He started and was Chair of the Madison Historic Preservation Commission for six years and was awarded Chairman Emeritus upon his resignation.  Joseph is also credited with beginning the $16,000,000. Renovation of the Madison Train Station.

Today, Joseph Falco, Jr. is a leader in his profession and spends much time focusing on finding “Investment-type” gemstones for a truly international clientele.  Rose City Jewelers/Gemologists has a family atmosphere with professional staff to assist just about any need, design or repair.